Seafood with a mission

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Changing course

At Fish Tales we love seafood. We want everyone to be able to enjoy it indefinitely, but with the current state of the oceans that’s no easy feat. Now is the time to change course: if we want the seas to remain a healthy source of life, we have to make some fundamental changes to the world of seafood.
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Our starting points for the fishermen

 

Taking care of the oceans starts at the source, with small scale fishing communities who live and work in harmony with nature.
Building lasting co-operations with fishing companies. Ensuring stability in work and income for the fishermen so that they can invest in their future and in a healthy ocean, and this way authentic, nature-friendly ways of fishing can last.
Making sure that fishermen have a stable income to live off. Only when they can provide for themselves and their families, they will keep making sustainable choices to work with the sea and their catch.
Contributing to the local economies by having most of the production process as close to the source as possible. This way the value is added at the source of origin.
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Our starting points for the ocean

 

Work actively on keeping fish healthy. By only fishing in healthy fish populations, by respecting the seasons and the life cycles of fish and by not taking more than the ocean provides.
Try not to disturb the ecosystem. Note the amount of seafood that’s being caught, limit the incidental catch and always choose a method that disturbs the ecosystem as little as possible.
Make sure that fishing companies are well managed. Only fishermen that work by the agreements made can really fish sustainably.
Only sell seafood from fishing companies that are independently certified by a third party (like the Marine Stewardship Council). This guarantees the sustainable heritage of the products.
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Our starting points for you

 

Educate yourself on the world of seafood. Get a sense of urgency and why it’s so important to choose sustainable seafood.
Get connected to our fishing companies. A transparent way of working increases your involvement with the sources of your own nutrition.
Contribute to healthy oceans and self-supporting fishing communities. These communities combined are around 12% of the world population – about 800 million people.
Experience how easy and enjoyable it is to cook with sustainable products and how good it actually feels to make a 100% fair meal.

Fish that tells a good tale

We work worldwide with local fishing companies who live and fish in true harmony with nature. We put the fishermen at the helm and make it super beneficial for all involved: by using sustainable ways to catch seafood we contribute to healthy oceans for our future and make sure that small fishing communities can work and exist. This way really everyone can enjoy seriously tasty seafood with a good tale – fully transparent, from catch to kitchen.
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Join us

If it’s up to us, sustainable and transparent will be the new norm for fishing. Together we can make this happen. Will you join us? Come aboard and get hooked!
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Fish Tales Foundation

Fish with a mission
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The Fish Tales Foundation

The Fish Tales Foundation was founded to support the Fish Tales-mission with projects on sustainable fisheries and consumer awareness. Together we expand the offering of fair seafood and step by step create a better world with healthier oceans.
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