Welcome to Kvarøy!
- Alf-Gøran Knutsen
- Sustainable salmon farming
- Partner since 2022
- Kvarøy, Norway
Kvarøy is a small and remote island just below the Arctic Circle in Northern Norway. An island with only 85 inhabitants and beautiful views wherever you look. Here, Alf-Gøran Knutsen and his family have been pioneering salmon farming since 1976. The ice-cold and clear water provides perfect conditions to cultivate the tastiest, highest-quality salmon!
The most special thing about the salmon farm is the feed the fish are given. This feed was developed specially for Kvarøy and is the most sustainable feed available right now! That's because it contains far less wild fish than other fish feed and results in a positive fish-in fish-out ratio. What that means: less wild fish goes in than farmed salmon comes out.
Alf and his family ensure perfect conditions for the salmon to stay healthy. The salmon swim in pens where they have 50% more space compared to other farms. These conditions are so good that no antibiotics, chemicals, or hormones are used. It's simply not necessary.
He has a clear vision when it comes to farming salmon for the future. "We can make a big sustainable change in my field. My goal as a salmon farmer is to be able to continue for another fifty years before I can pass it on to the next generations.
Our Norwegian salmon is farmed by Alf and his team on the island of Kvarøy in Norway. Like elsewhere, the salmon here grow up in large sea pens, but at Kvarøy, they do things a little differently. The pens are less crowded, giving the salmon up to 50% more space than at other farms. This not only ensures happy fish but also the best quality salmon.
And then there's something else unique: the feed. Specially developed for Kvarøy, this is currently the most sustainable fish feed available. So you're not just choosing delicious salmon, but also an environmentally friendly and responsible choice! Want to know more about Kvarøy? Click here!
Our salmon does not receive artificial colorants. The Kvarøy salmon eats a natural diet of krill, algae, and astaxanthin. Astaxanthin is an antioxidant belonging to the group of carotenoids (vitamin A), which gives it its red/orange color.
It is precisely the same natural substance that makes flamingos pink. So no, no tricks, no additives. Just healthy fish with a healthy color.
Our salmon is authentically cold-smoked with beech wood smoke. This gives the fish that delicious, subtle smoky flavor everyone loves. Curious about the full story? Check out the video on the fishery page and follow the salmon from sea to your plate. Enjoyment guaranteed!
Atlantic salmon and Sockeye salmon are two completely different species, each with its own unique characteristics and flavor.
Atlantic salmon This type of salmon originally comes from European waters but is now almost always farmed. Our Atlantic salmon comes from a special farm in Kvarøy, Norway. It has a beautiful pink/orange color, a soft and slightly fattier texture, and a mild, creamy flavor. Due to its higher fat content, Atlantic salmon contains a bit less protein but offers more flavor.
Sockeye salmon Our Sockeye salmon is wild-caught in Alaska during the annual salmon fishing season in the summer. This salmon has a deep orange/red color, firm flesh, and a drier texture. Its flavor is intense and bold, making it a true favorite among connoisseurs who love pure, wild salmon.
You can immediately recognize Atlantic salmon from Norway: small, X-shaped black spots on its side and that beautiful red-pink fish meat. Our Norwegian salmon is carefully farmed and completely free from hormones and preventive antibiotics. When you cook with it, you serve only pure nutrients and a good portion of flavor.
Salmon is a fatty fish species and is packed with healthy omega-3 fatty acids like EPA and DHA. These fish oils are great for your brain and support a healthy cardiovascular system. No wonder the dietary advice is to eat fish at least once a week, preferably fatty fish like salmon.
Anchovy
Herring
Cod
Jack Mackerel
Sardines
skipjack tuna
salmon
Pink salmon
Wild sockeye salmon
Octopus
Cod
Zeeland mussels
skipjack tuna
Albacore tuna
Albacore tuna