Welcome to Kvarøy!
- Alf-Gøran Knutsen
- Sustainable salmon farming
- Partner since 2022
- Kvarøy, Norway
Kvarøy is a small, remote island just below the Arctic Circle in Northern Norway. With only 85 inhabitants and breathtaking views no matter where you look, Alf-Gøran Knutsen and his family have been pioneering salmon farming here since 1976. The icy, crystal-clear waters create the perfect conditions for farming the finest, highest-quality salmon!
The most remarkable thing about the salmon farm is the feed the fish are given. It’s specially made for Kvarøy and is the most sustainable feed available right now! It contains much less wild fish than other feeds and ensures a positive fish-in, fish-out ratio.
The most remarkable thing about the salmon farm is the feed the fish receive. It’s specially created for Kvarøy and is the most sustainable feed available today! It contains much less wild fish than other fish feeds and ensures a positive fish-in, fish-out ratio. Alf and his family provide the perfect conditions for the salmon to stay healthy. The salmon swim in cages where they have 50% more space compared to other farms. These conditions are so optimal that there is no need for antibiotics, chemicals, or hormones. Simply put, it’s not necessary.
He has a clear vision when it comes to farming salmon for the future. "We can make a significant sustainable change in my field. My goal as a salmon farmer is to continue for another fifty years before passing it on to the next generations."
Our Norwegian salmon is farmed by Alf and his team on the island of Kvarøy, Norway. Like other farms, the salmon here grow in large sea pens, but Kvarøy does things a little differently. The pens are less crowded, giving the salmon up to 50% more space than in other farms. This not only leads to happier fish but also ensures the highest quality salmon. And there’s something else unique: the feed. Specially developed for Kvarøy, it’s the most sustainable fish feed available today. So when you choose this salmon, you're not just choosing great taste—you're making an environmentally friendly and responsible choice! Want to know more about Kvarøy? Click here!
Our salmon is traditionally cold-smoked using beechwood smoke. This gives the fish that delicious, subtle smoky flavor everyone loves. Curious about the full story? Check out the video on our fishery page and follow the salmon’s journey from sea to plate. Guaranteed delicious!
Atlantic salmon and Sockeye salmon are two completely different species, each with its own unique characteristics and flavor.
Atlantic salmon This type of salmon originally comes from European waters but is now almost always farmed. Our Atlantic salmon comes from a special farm in Kvarøy, Norway. It has a beautiful pink/orange color, a soft and slightly fattier texture, and a mild, creamy flavor. Due to its higher fat content, Atlantic salmon contains a bit less protein but offers more flavor.
Sockeye salmon Our Sockeye salmon is wild-caught in Alaska during the annual salmon fishing season in the summer. This salmon has a deep orange/red color, firm flesh, and a drier texture. Its flavor is intense and bold, making it a true favorite among connoisseurs who love pure, wild salmon.
The Atlantic salmon from Norway is easy to recognize by its small x-shaped black spots on its side and that beautiful red-pink flesh. Our Norwegian salmon is carefully farmed and completely free from hormones and preventive antibiotics. So when you cook with it, you’re serving nothing but pure nutrients and a generous portion of flavor. Salmon is an oily fish and is packed with healthy omega-3 fatty acids like EPA and DHA. These fish oils are great for your brain and support a healthy heart and circulatory system. No wonder it’s recommended to eat fish at least once a week, especially oily fish like salmon!
