At Fish Tales, we're crazy about fish. Not just to cook with and enjoy, but to make a real difference. Did you know fish is the only food we still harvest from the wild on a massive scale? That's why we work exclusively with the tastiest, sustainably caught fish and build honest, local partnerships with our fisheries and fishers. It's not always the easy road, but it is the right one.
Fish Tales is building a new direct-to-consumer channel across both Europe and North America — spanning our own webshops as well as marketplaces. We're taking a centralized approach, with the initial focus on the United States. That's why we're looking for the commercial driving force to set up this channel and grow it.
Your role
As E-commerce & Marketplace Lead, you're responsible for building our DtC channel and for its commercial results. You translate our brand and growth goals into a smooth-running, measurable channel. You report to the Head of marketing and work day to day with sales, operations and finance. You steer the execution — partly in-house, partly through freelancers, agencies and 3PL partners.
What you'll do
- Build strategy and roadmap — you develop a clear vision and plan for the role of e-commerce & marketplaces within Fish Tales, with clear growth targets and priorities across both markets
- Results and KPIs — you own the commercial results for both markets, across both the own webshop and marketplaces, steering on conversion, order value, repeat purchase and CAC/LTV, among others
- Marketplaces — you manage our presence on Amazon (and, where relevant, additional local platforms) in both markets: listings, Buy Box and ranking, marketplace advertising, and so on
- Webshop and tech stack — you own the webshop performance and the full commerce stack, from checkout to CRM
- Pricing & promotions — you execute the pricing strategy per market and per channel, manage promotions and bundles, safeguard margin and flag any channel conflicts
- Data-driven steering — you monitor and improve performance based on data (traffic, conversion, retention) and translate insights into concrete actions
- Central and local — you switch between the central brand and content core and the local execution: 3PL partners, customer service and marketing per market
Who you are
- You have at least 8 years of experience in e-commerce, preferably in FMCG/food
- You have experience with both own webshops (Shopify) and marketplaces (Amazon, Bol, Faire), ideally across multiple regions
- You have strong experience in the application of digital marketing techniques
- You have an understanding of UX/UI principles and how they impact online sales
- You work data-driven (conversion, traffic, funnel, performance)
- You're entrepreneurial, take ownership and aren't afraid to make decisions independently
- Strong self-starting ability: you build yourself and steer, without a large in-house team, managing 3PLs among others
- You are team player that is excited to work across oceans with our Amsterdam and USA team.
- Data-fluent and strong at prioritizing
- Familiar with the operational reality of multiple markets
- Fluent in English and preferably Dutch
What does Fish Tales offer?
Fish Tales isn't a company with a mission — we're a mission with a company. We believe in sustainability, transparency and taste. In growth with impact. And we do it with a no-nonsense mentality, a close-knit team, a great office in Amsterdam and a healthy dose of fun. A place where creativity and initiative are highly valued and where you can grow fast alongside the company.
Fish Tales offers, among other things, a salary in the range of €5500 to €7000 per month depending on experience, a pension scheme and, of course, a well-stocked lunch every day.
Sound like your next adventure? Send your CV and motivation to [email protected] and come aboard our mission to make the world of seafood fairer, tastier and more sustainable.
Fish Tales embraces diversity, regardless of gender, age, background or belief. Everyone is welcome aboard.