
Making an impact


Together with fisheries, we work on further improvements
Fish Tales collaborates with carefully selected fisheries; no overfishing and only fishing methods with the absolute minimum bycatch. This way, we ensure that all our fish are sustainably caught, with love for the ocean. But we are not done yet. Because even the fisheries we choose have some challenges that we can work on together. This can include improving working conditions for fishermen, their wage models, or the welfare of the fish. It could also be that a fishery is interesting for Fish Tales to work with, but does not yet 100% meet our purchasing criteria. Our impact team works with these fisheries on improvement projects. A few adjustments can be enough. Previously, we carried out these projects within the Fish Tales Foundation. Since 2026, we have integrated the improvement trajectories into our own impact team at Fish Tales.

Through projects, we work to further improve fisheries. These projects cover various topics, but always in collaboration with the fisheries. This is what we have achieved!

While you enjoy the best seafood, we work to increase our impact. We do this by selecting the best fisheries, encouraging the industry and policymakers to change course, and by initiating improvement projects with fisheries. In this way, we contribute to ensuring that the oceans remain a healthy source of food and income for all people whose lives depend on fishing: the fishermen, fishing communities, and their families.




