Welcome to Breiðdalsvík
- Elis Petur
- Longline fishing
- Partner since 2025
- Breiðdalsvík, Iceland
In this small Icelandic fishing village, everything revolves around cod. Back in the ‘80s and ‘90s, many fishers left the area—but now, Elis and his crew are bringing the tradition back. Here, the community lives from and with the ocean, in search of Iceland’s pride: wild cod.
Elis uses longlines—long ropes with baited hooks, each one holding a piece of herring. The lines sink to the ocean floor, and then it’s a waiting game. As soon as there’s a catch, Elis hauls the cod on board and straight onto ice, keeping the quality as fresh as it gets.
After the catch, the cod goes straight to Elis’s small factory in Breiðdalsvík. Here, each fish is cleaned by hand. Sales move fast—by the time Elis docks his boat, the buyer is already waiting. Once cleaned, the cod is shipped out immediately. That’s how freshness is guaranteed!
He returned to his hometown to create jobs and keep traditional fishing alive. For him, fishing isn’t just a job—it’s a challenge. The ocean is unpredictable, and no two days are the same. “Fishing is like hunting at sea. Sometimes the ocean gives, sometimes it doesn’t—that’s the challenge I take on every single day.
Our cod comes straight from the cold, clear waters near Breiddalsvik in Iceland. Elis and his crew catch the fish by hand and immediately store it on ice before shipping it directly to the Netherlands. No freezer involved! There, the fish is filleted, and only the very best part – the fillet – ends up in our packaging. That’s what we call truly fresh.
Absolutely! The skin turns wonderfully crispy when cooked the right way. Pan-fry it skin-side down or roast it in the oven with the skin facing up – both are great options. Trust us, it adds an extra burst of flavor. Need ideas? Check out our recipe page!
Our cod comes from an MSC-certified fishery, meaning no overfishing, no damage to the ecosystem, and full compliance with regulations. Elis uses longlines, one of the most responsible fishing methods. Everything he catches gets used – nothing is thrown back. And the cod stocks in Iceland? They’re in good shape! Fishers and scientists closely monitor how much is caught and how much remains in the sea. That way, the population stays healthy – now and in the future!
Nope, better not. Because it’s wild-caught fish, it should always be cooked thoroughly. Heat is the only way to eliminate any potential parasites. Whether you’re baking or pan-frying, make sure it’s hot all the way through before digging in.
